Ray-Ban Eye Wear
Ray-Ban is an American brand of sun glasses founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. In 1999, Bausch & Lomb sold the brand to the ItalianLuxottica Group for a reported $640 million.
Ray-Bans were first created in 1936. Some years earlier, Lieutenant John A. Macready (an American test pilot) returned from a balloon flight, complained that the sun had permanently damaged his eyes, and contacted Bausch & Lomb asking them to create sun glasses that would provide protection and also look sophisticated.On May 7, 1937, Bausch & Lomb took out the patent, and the Aviator was made available to the public.The prototype, known as Anti-Glare, had a frame weighing 150 grams. They were made of gold-plated metal with green lenses made of mineral glass to filter out infrared and ultraviolet rays. Pilots in the United States Army Air Corps immediately adopted the sun glasses.
Please look at some of Ray-Ban models bellow :
The army wanted sun glasses that would protect the soldiers' eyes from harmful light while maintaining a stylish look.The Ray-Ban Aviator became a well-known style of sun glasses when General Douglas MacArthur landed on the beach in the Philippines in World War II, and photographers snapped several pictures of him wearing them.Ray-Bans were quickly seen outside the army. They quickly gained popularity through other wars and even made a debut in the movies. In 1952, Ray-Ban created another style, the Ray-Ban Wayfarer, this time with plastic frames, which became popular soon after its release.By 1962, Ray-Ban started to create impact-resistant lenses. It was not until ten years later when the United States of America made impact-resistant eye wear mandatory through the FDA regulation. Wayfarer sunglasses were seen on movie stars, TV stars, and musicians.Ray-Ban still remains a top designer in the sunglasses industry with its constant changes of color, frames, and lenses.
Throughout the '50s and '60s the Ray-Ban Wayfarer sun glasses were the choice of various musicians such as Bob Marley to Bob Dylan.Ray-Ban became more popular after the release of the movie Top Gun. The movie generated a 40 percent increase in sales for the Ray-Ban Aviator brand. The '80s garnered great attention to Ray-Ban through movies. John Belushi and Dan Akroyd wore them in The Blues Brothers.. Bruce Willis wore them in his role as David Addison on Moonlighting. From 1982 through 1987 Ray-Ban placed their sun glasses in more than 60 movies and television shows, including Quentin Tarantino films such as the 1992 crime film Reservoir Dogs. Tom Cruise also wore Ray-Ban Wayfarer in Risky Business.Celebrity status continued to expand the popularity of the brand. In the 1980s Ray-Ban sun glasses were seen on celebrities such as Michael Jackson, Elvis Costello, and The Ramones
Through virtual reality and online advertising Ray-Ban is now re-connecting with its customer/client base. Through augmented reality the company can demo products through the "Ray-Ban Virtual Mirror", which bridges the gap between viewing and actually trying the product.Through the virtual mirror the consumer seems to try on actual sun glasses.In terms of social media outlets, Ray-Ban has a Facebook page as well as a Twitter page.Official web site is ray-ban.com